WHAT STARTS IN IOWA, CAN CHANGE THE WORLD.

Transforming Recycling

In 2024, The Landfill Material Analysis Report announced Iowans sent more than $95 million worth of recyclable and compostable materials to landfills—resources that could have been reused, remanufactured, and kept in circulation. This loss not only impacts our environment, but also Iowa’s economy in jobs and valuable materials.

That’s where VitaRenova comes in. Recycling isn’t just about using recyclable products—it’s about knowing how to properly dispose of them and having access to the right local resources. We’re here to make that easier. Our goal is to provide a trusted community resource that empowers Iowans to recycle with confidence and strengthen local sustainability efforts.